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Fascinating Video Tutorial Tactics That Can Help Your Business Grow

Video tutorials can be a great way to market your products or services. It gets you to reach new audiences excellently and fascinatingly. Product and service videos have taken over social media, and users prefer to watch a video rather than see a picture or read posts. Most people in businesses use videos in their marketing to reach different brand goals, some may use them to engage emotionally with the audience, and others to directly market their products. So what should you do to get the most from your video tutorial in marketing? Let's find out: 

Know your objective from the start

What do you want to accomplish with your video marketing? You can't decide to venture into video marketing without a proper goal. Some businesses will invest in it to increase their brand awareness, while others may do it to improve sales. It might be hard to tell if your video marketing has yielded any fruits if you didn't have a goal. Your video should also stand out among others; consumers see a lot of videos daily. What makes you think they will act after seeing yours? have an objective. Know what your customers need and like, and what you can make them do after seeing your video. 

Choose the right channel

Several marketing channels let you publish your videos; however, don't post on any channel. Publish on the proper channels, which are the ones your targeted audience spends most of their time on. Some of the media you can consider are; 

• YouTube
• Social media
• Email
• Homepages
• Search engines
• PPC
• Blogs
• Landing pages

Adding text and videos to your blog posts or social media makes it easy for the audience to relate to your brand.

Produce content that helps you achieve your goals

One of the fastest ways to establish trust with your audience is through videos. Ensure to keep your objectives in mind when creating a tutorial video. There are various types of video content, each with a different purpose, like building trust, generating awareness, or increasing conversions. Let's have a look at them in the table below. 

What You Need To Create a Great Tutorial Video

A good video automatically attracts a high audience, and for it to be of an excellent standard, you must have the basics, which are highlighted below;  

• Camera-A good smartphone may be all you will need. However, you can consider a DSLR depending on your budget and the complexity of the video. For demos and screencast tutorials, a decent camera will serve the purpose.
• Microphone-Audio is everything in a video; a bad one can drive away the audience within the first minute. Apart from your computer or smartphone microphone, you can consider getting a better one and adding to the one you already have.
• Lighting-If you have a bright room with the right angles, you are good to go, but few lights can do indoor filming. Ring lights are pretty affordable and work great with recording videos.
• Editing software-You can trim, add effects, text, and animation, enhance audio, eliminate pauses or mistakes and much more.
• Accessories-Tripods plus microphone stands can help arrange your camera, lighting, and microphone. You will need a whiteboard marker if you are doing a whiteboard video. If you are reading while recording, a teleprompter app on your smartphone will do or attach a tablet to another tripod.

What You Should Do Before, During and After Recording Your Tutorial Video

Most video tutorials are posted on YouTube because of the enormous traffic it attracts. Before you can post, there's a process which can turn messy if not followed to the latter. Let's get to know what you should do before posting your video.

Before recording

Scripting or outlining your presentation is an excellent way to ensure you don't miss out on clarity, flow and pacing. You can put the script on a whiteboard. Get a quiet location with a great backdrop, also pay attention to the inside noise like refrigerators, air conditioners, ceiling fans, etc. They can lead to generating not-so-good audio for your tutorial. Set up your equipment and everything you will use for the recording. Test the camera and microphone with the software you will use for the recording. Ensure the microphone is in a good position and can pick the sounds and the right level. Most microphones and software tend to have a red warning light to determine if your audio is at the right level. Be keen on that. 

During the recording

Practice your script so your final recording will be great. You can edit any mistakes at this phase as you can easily pause, edit and restart again. If you are recording a more complex tutorial, you can use a clapper board and mark the critical moments in the video. A clapper board will also help you sync the audio with the video when editing. Most of them also have colour on them to guide you if you need to colour-correct in post-production.

After recording

Back up your video recording, so you don't lose it. Import it to your editing software and add some magic, trim, eliminate unnecessary pauses, add texts and titles, and play with effects as you, please. You can adjust the audio, video overlay and images and add different music where necessary. The software you choose to edit your tutorial is also as essential because it has all the features you will use, so choose wisely. Once the video is polished and ready, publish it in a proper format (MP4) and upload it to your desired channel. 

Conclusion

Video tutorials are an excellent way to market your brand and create awareness. Taking advantage of the above tips will further your marketing strategy. If you are having issues with your tutorial video, let us help you with excellent tutorial services that will undoubtedly take your business to the next level of marketing success.