What Are the Mistakes You Should Avoid in Animation
pThere are a couple of mistakes you should avoid in animation such as inconsistent branding poor targeting lack of strategy and call to action sloppy details and unflattening dimensionsp
As simple as animation might seem to be, making mistakes is paramount. That's why I have done outstanding research and created this article to help as many people as possible learn about the mistakes they should avoid in animation. If you have been making them, you should stop before they become a habit.
There are a couple of mistakes you should avoid in animation, such as inconsistent branding, poor targeting, lack of strategy and call to action, sloppy details, and unflattening dimensions.
This article highlights the mistakes you should avoid in animation and their effects. It also helps you learn about what an animator does and the effects of animation. Keep reading.
What Are the Mistakes You Should Avoid in Animation
Animation is super simple; you may think it's all about drawing something, putting it on your computer, playing with some buttons then boom, you have a seamless animation. I hate to burst your bubble, but that's not how animation works. It's more like a visually complex form of copywriting, just that, in this case, you are not writing but playing a whole band. It can do wonders for both you and your client if done right. However, one dysfunctional string can ruin your entire work.
Making mistakes is bound to be part of life, and so is work. It doesn't matter who you are; we all make mistakes. Some mistakes can negatively impact your efforts. Those who have worked in animation or are working in it still make mistakes from time to time. Creating an animation video is a vital part of any business; animators must pay close attention to details from start to end. Every detail counts from the audio, characters' movements, quality, sound effects, etc. Below is a list of animation mistakes you should avoid.
Inconsistent branding
It's exciting when you create an animation video for your brand, especially if it's your first time. The process will consist of new colour palettes, styles and fonts; you never had an idea they existed But one thing to note as you create the animation is that it needs to be consistent with the rest of your brand images. This means no matter the excitement the new font has. Using a font that will naturally flow with your brand is important. Not only will this make your brand more appealing, but it will also integrate with your marketing campaigns and make your brand easily recognizable by users.
Poor targeting
Several forms of online marketing include social media posts, blog content, etc. You should ensure your animation matches your audience. Most businesses use animations for the wrong reason, like showing their expertise in a certain field. They forget it's marketing material, and viewers are most interested in what they can get from the brand. The message you want to convey to the users may be important, but the target is wrong. You need to focus on your user's needs and interests and clearly show them how your brand will benefit them.
Lack of strategy and call to action
Before creating your animation video, have your goals and objectives in mind. What message do you want to deliver to the audience? How do you envision their reaction? What action do you want them to take? By answering the above questions, you'd have created your strategy, encouraging the audience to interact with your animation more as a brand, not just as a marketing strategy.
Sloppy details
The animation should be short and precise. There's no room for petty mistakes to be made. The lighting and shadows should be consistent. Also, ensure no spelling mistakes in your texts, and your characters should move perfectly. By not adhering to the above considerations, you risk creating a video that may reflect negatively on your brand. All your animation needs must be spot-on to ensure you deliver the right message to your audience.
Unflattening dimensions
You should know that the animation dimensions aren't a one-size-fits-all when sharing them online. It's important to set out where the video will be viewed and the social media platform dimensions. Some social media channels you can consider are Instagram stories, LinkedIn thumbnail previews, and Facebook videos. Ensure a clear consistency of visuals throughout the platform for a robust visual animation.
What Does a Good Animator Do?
A good animator is responsible for creating convincing and realistic movements in characters and objects in a film, television show, video game, or other media. This involves understanding the principles of animation, such as timing, spacing, and weight, as well as the anatomy and behaviour of the characters being animated. To create high-quality animation, they should do the following, check the table below.
| What a good animator does | About |
| Understand the story and the character motivations. | He should understand the story and the character's motivations to bring the character to life and make their actions believable. |
| Have a strong sense of timing and spacing. | Timing and spacing are crucial elements of animation, as they determine the flow and rhythm of the movement. An animator should be able to manipulate these elements to create the desired effect. |
| Work with a team. | They often work on projects with large teams, so they need to be able to collaborate effectively and communicate their ideas. |
| Pay attention to the detail. | Animators need to pay close attention to the small details of a character's movement, such as facial expressions, hand gestures, and body language, to make their animation look realistic and lifelike. |
| Be able to learn and adapt. | Animation techniques and software are constantly evolving, so a good animator should be willing to learn new skills and adapt to new technologies. |
What Are the Effects of Animation?
Animation can have various effects, depending on how it is used and the context in which it is presented. Some potential effects of animation include:
- Engaging and entertaining: Animation can be a fun way to present information or tell a story. It can capture viewers' attention and hold it longer than other forms of media.
- Clarifying and explaining: Animation can be used to illustrate complex concepts or processes in a way that is easy to understand. It can also highlight important points or demonstrate how something works.
- Persuasive: Animation can be used to influence the attitudes and behaviours of viewers. For example, an animated advertisement may use emotional appeals or humorous situations to persuade viewers to buy a product.
- Emotional: Animation can evoke strong emotions in viewers, such as joy, laughter, sadness, etc. This can be particularly effective in telling a story or conveying a message.
- Educational: Animation can be used as an educational tool for younger children. It can help to make learning more interactive and engaging and can be used to teach a wide range of subjects.
Conclusion
Animation is more about being creative and cleaning up your work so that it sparks out. It should be clean and smooth. You can achieve that by avoiding the mistakes mentioned in this article. Remember what an animator does and the effects of animation, as highlighted above, is also vital. If you want to hire an animator for your project, look no further, for we are the best. Reach out to us for professional animation services.
